Unleash the possibilities of future feminine identities

Beyond The Powergirl is the latest inspirational work based on cultural decoding by Innate Motion.

It aims to contribute to the gender equality cause, by imagining the many positive female identities, qualities and values that can be unlocked in the near future, when women will finally feel free to express and share their full capacities in society.


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Innate Motion

Innate Motion is a global marketing and brand consultancy firm that helps brands to grow with relevance in today’s society.

Are you a marketer or brand crafter who wants to gain a deeper understanding of where women want to go? Do you want to tune into how feminine identity relates to cultures, brands, products and emerging mega trends?

Get in touch to find out how to take your brand or business beyond the ordinary.

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Did you know that we have a free web app to
help you find your future feminine archetype?

Want to discover the way that you express your feminine identity?
Play the game!

To start the free game, just click on the link below - it's best played on mobile, but will work on any internet browser

Answer a few simple questions and land on the feminine archetype that you relate to most!



"When a woman rises up in glory, her energy is magnetic and her sense of possibility contagious."

Femke van Loon

Femke van Loon is a cultural activist and brand strategist. She co-founded Innate Motion in 2006 and has since helped many brands to find human relevance and take up a cultural leadership role. She has a strong passion to speak her mind, to challenge the status quo and authority, and contribute to a better world for all of us. Femke is a big believer in imagining new ways forward, in broadening the scope of possibilities that people see and setting the right examples to inspire especially the next generation.

Christophe Fauconnier

Christophe Fauconnier is a psychologist who became fascinated with branding and marketing while growing up in South Africa. He saw Nelson Mandela turn people who feared him into strong allies for change. This fueled his lifelong purpose to open minds and bring down barriers between people. In 2006, he co-founded Innate Motion, leading the company by always focusing on humanizing business and the powerful idea that generosity pays.